3 Ways Entrepreneurs Profit Using Social Media Proxies
As Peter Thiel put it, “every business wants to gain an unfair advantage over its competitors”. This doesn’t mean cheating or doing something illegal. It means creating a competitive advantage over direct competitors.
Regardless of its adjectives, this advantage means having one edge over competitors, something that differentiates that business. Like better marketing execution, cheaper production costs or more marketing distribution channels.
And today, one way of having a more prominent marketing channel is to reach a wider audience. It can be achieved with the help of social media.
One way of gaining an edge in social media is to use proxies for connecting social accounts. But first, let’s see what private proxies are and what do they do.
What are private proxies
Private proxies are servers used as intermediary sitting between their users’ devices and the Internet.
They handle their users’ traffic and forward it to the rest of the Internet while masking the real IP address of the user.
A proxy server can also be considered a relay used to hide the IP address of its users.
While the proxy server hides the real IP of its users, it also displays its own as being its users’ real IP. For instance, when somebody from Ghana connects to Amazon, eBay or Instagram, the websites will see his IP address and will know that this particular user is from Ghana and it will return content tailored for Ghana residents.
If the same user [still living in Ghana] connects again to these websites, but this time using a private proxy from London, UK, the sites will see the proxy server’s IP address and will consider this user living in London. So, [these websites] will return UK-tailored content.
Now, why would entrepreneurs hide their IPs? There are countless reasons. Here are three reasons for which somebody running a business might consider using them.
1. Avoid Account Blocks
One of the primary uses of private proxies for social media platforms is to avoid account lockdowns. Indeed, some accounts get lockdown due to abusive behaviour, but proxies are not used as such.
Actually, proxies for social media are used to connect to social media securely. For example, a small business from Ghana running an Instagram account will always connect to it via a Ghana-based IP address.
So far, so good…
But what happens when the entrepreneur wants to hire a social media manager that works remotely from another country, let’s say Cameroon.
Now, whenever the manager connects to the social account, he risks locking it down because Instagram will consider his login suspicious.
To avoid this, entrepreneurs can use proxies and share their authentication details with remote managers. In this way, all logins are performed through the same IP address (of the proxy) and the social network won’t flag logins anymore.
2. Social Audiences On Multiple Verticals
What happens when one entrepreneur promoting different products to different potential clients wants to create dedicated accounts to better-engage with its audience and to segment his business message?
If he connects multiple accounts at the same time, from the same location, he risks having his accounts either locked or the connection limited.
An entrepreneur can use multiple proxies to manage multiple accounts.
Here’s an example. A company selling clothing can diversify its message by creating a social media account for each clothing category it sells.
It can create and manage an individual account for:
- women fashion
- women office attire
- kids sport clothing
- men casualwear
- men sportswear
In this way, the entrepreneur can use each account to better-engage with target audiences. Because he needs to promote kids’ clothing to moms not to men interested in sportswear.
And for each account, he can allocate an individual proxy IP address to avoid lockdowns or even to hire distant workers.
3. Research, research, research
Finally, another way in which entrepreneurs, managers and marketers can use social media proxies is to research.
They can use these proxies to create new accounts and follow their competition to gain an edge and improve their marketing message.
At the same time, they can do data-mining and gather multiple data points on their audience and competition to get a better picture of what’s happening in their market.
And last but not least, entrepreneurs can even run tests on possible expansions into new markets by launching new accounts in targeted markets. Once these accounts gain an audience, they [entrepreneurs] can better asses their chances of success should they decide to enter these new markets.
Are these proxies necessary for Instagram?
There isn’t a right or wrong answer. It all depends on what the entrepreneur is looking to do with social media.
What one can do with a proxy can also do it without using it. But he either faces some risks or slows down its business. For example, using a single proxy for managing social media, one businessman can hire even two social managers. One from Cameroon that does customer support and engagement via social media. And another one from Indonesia, who creates the content. The two remote people and the entrepreneur connecting from Ghana won’t risk having the account block because all logins will pass via the proxy server’s IP. And this is the IP recognized by Instagram.
This article was written in collaboration with Chris Roark, from BestProxyProviders (https://www.bestproxyproviders.com/author/bpp/). He is a tech-junkie obsessed with marketing and the ways in which technology can help a company spread its marketing message.