BIMA Crowned Best Mobile Innovation for Health and Insurance in Ghana at Global Brand Awards
BIMA, the premier provider of mobile-delivered health and insurance services has been awarded, Best Mobile Innovation for Health and Insurance in Ghana by Global Brands Magazine.
Global Brands Awards, part of the UK-based Global Brands Magazine, recognizes companies with a unique vision, exceptional service, innovative solutions, and consumer-centric products. This is the premier Global Brand Award for BIMA.
The Global Brand Award for BIMA follows a successful marketing campaign, run across Ghana in 2020. BIMA Asorti helped drive awareness for BIMA’s mobile-delivered insurance and health services through a series of TV, radio, and digital advertising.
Jemima Ashietey, Marketing Manager, BIMA Ghana, said, “We know our customers value BIMA as a trustworthy and caring brand. We continuously work to improve and make products that are innovative, simple, and affordable and that place customers at the heart of our services. We honored to be recognized at the Global Brand Awards for this work.”
Mobile-delivered insurance from BIMA was rolled out in Ghana in 2010. Since then the company has gone on to launch award-winning mobile health services, including a 24/7 tele-doctor service and a suite of virtual-to-offline services including discounts in laboratories and pharmacies.
BIMA has created a platform that easily integrates with any mobile operator allowing payment through airtime credit or mobile money wallets which allows the organization to maximize the opportunities provided by the mobile penetration rates in emerging markets.