Video content is one of the most consumes content today online. Everyone is now comfortable watching videos than reading articles. Due to this a lot of marketers are now shifting their marketing strategies using videos and today a lot of them are getting more results with this form of marketing.
As a business owner, you are always advised to follow what is trending in your choosing field because if you failed to follow the crowd you are literally going to fail in what you are doing.
Using written content for your marketing alone cannot get you more clients because today many don’t give attention to write articles. The only way to get people’s attention to whatever you want to market to them is by using visuals and graphic.
If you’re a marketer or an internet influencer who want to get more results to your content then it is good you adopt video marketing strategies in your marketing. There’re lots of video sharing platform that you can use to market your products and establish yourself as an authority but the most popular one among them is YouTube.
YouTube today is the number one leading video sharing site in the world. With over one billion users, YouTube has grown to be the second largest search engine site in the world after its parent partner Google. YouTube is the best place to gain exposure to whatever you are into and you can easily make headway with anything you are seeking to promote.
Today, a lot of marketers are getting great results through their YouTube channels. Gone are the days when written contents were valued by readers. Today readers feel lazy to read an article and therefore they prefer viewing.
As a marketer, you should be able to cope with the readers by giving them what they wanted. Owning a channel gives you many advantages as compared to content marketing and some of which are:
Extra Source Of Traffic
Every content marketer has a site or a webpage where he or she markets its content. This may be a niche site or a blog page. Whichever being the case you still need extra traffic to your business and YouTube can be the additional source.
When you look at the number of people on the YouTube platform, you can see that almost half of the social media communities are on the YouTube platform. Most business uses this video sharing platform to drive additional traffic to their sites and products they sell.
When you create a YouTube channel, you have the option to add additional text information below the video and you can use this description to drive more traffic to your site by adding the links to your various sites and the products you are trying to sell to your viewers.
Give The Audience More Content
Communication becomes more effective when is done through the visual form. This we learn from our basic business communication skills. As we know there are two forms of communication thus written and visual/verbal. When you communicate to your audience through the written form of communication it is sometimes difficult for your audience to understand the point you are trying to explain to them. But when communication is done through the visual form, it can get understood with little effort simply because the viewers can relate to the person’s message through your gestures and your body signs.
So as a business, when you have a YouTube channel, you can further explain anything that you have written on your website or blog to your readership through video. This will make your communication more effective and also grabs your audience’s attention.
Easy On-Site Integration
A study has shown that videos can easily rank higher on the search engine as compared to written content. As a business, you can use videos to get your product page or your business message to appear on the first page of Google and other search engine based on the keywords you are targeting.
Also with videos, you can easily integrate them onto other websites to be used for other purposes. Most of the time, businesses get their organization’s message communicated to their prospective customers by integrating some of their recorded videos on sites like Vimeo and other social media handles such as Instagram and Snapchat. With this, people can easily watch and get an overview of what you get to offer to them and that can help you easily achieve your organizational goals.
Alight, this is where we come to the end of this post. If you are a business owner or an online influencer and you are not onto YouTube then you are missing a lot because YouTube today can be your golden chance to succeed in whatever you get to offer to your audience.
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