Get More Downloads with Engaging App Descriptions in 3 Easy Steps

As the world of mobile app development is extremely competitive, a good app description can help increase the number of downloads in the crowded market. If you write the app description properly, it engages the target audience, giving them more of a reason to install it on their smartphones. The first impression is important in the Google Play Store and Apple App Store, as they have millions of apps.

Listed below are three easy steps that you can follow to create engaging app descriptions:

Follow these rules

The first two sentences in the app description should be appealing to your target audience, highlighting the usefulness of the app. Use these three copywriting rules to create maximum impact:

Keep It Simple Stupid (KISS)

Start explaining why the target audience needs to use your mobile app. Even though jargon may seem worthwhile, avoid using them as they create confusion.

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Stop.Look.Act.Purchase (SLAP)

The sentences you use should gain the attention of your target audience the moment they go through it. You should explain how your mobile app will simplify their lives.


What’s In It For Me? (WIIFM)

The last rule is to showcase what your target audience will experience after using your mobile app. Highlight your mobile app’s value to give them more of a reason to download it immediately.7

Proudly mention awards and reviews

By adding awards and reviews to your app description, you are giving it credibility, which has a positive impact on your target audience. For instance, if you got a good review from a well-known reviewer or website, make sure that you include it in the description. Similarly, any awards for mobile app development or other areas must be incorporated as they are persuasive.

Talk about the features of your app

Your description should contain the features of your mobile app. In the world of mobile app development, it is vital that you emphasize on how your app is different from the rest of the competition. You can write about the features by following this useful rule from newspapers. Features which are popular or important should be in front of the description, while the minor ones are at the end.

Also, include keywords in the app description to increase the chances of your app appearing in the target audience’s search results. By following these three easy steps, you can make your app description engaging, which will get you more downloads!

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