How Ecommerce Apps Are Still Shaping Consumer Behaviour
It’s impossible to deny the drastic change in consumer behavior in recent years.
There are a few reasons for this, but they all boil down to the explosive digital revolution taking place in most industries.
This has made people turn towards online sources to meet their consumer needs, with shopping in person losing popularity drastically.
At first, popularity was seen in the world of eCommerce websites, but in the last few years, eCommerce apps have become a staple for most people.
The rise of these apps has popularized a feature that was barely heard of a few years ago, where consumers can shop from anywhere from their smartphone.
This has led to changes not only in the eCommerce world but also in the world of consumer behavior altogether.
In this article, we’ll be explaining exactly how they are still continuing to shape consumer behaviour, and how mobile apps in particular drive the most sales for many businesses.
They Provide More Personalized Experiences For Consumers
In-person shopping experiences have never been very personalized, which left consumers with very few expectations.
As the world of eCommerce apps has increased, however, this indifference towards personalization is changing.
Now, more than 90% of consumers would be more likely to shop with a brand that recognizes them and personalizes the experience.
This is something many eCommerce businesses think about while building their app, creating separate responses to different consumer behaviors to personalize the experience as much as possible.
Not only is this beneficial for upselling as it allows companies to recommend products groups of people will like, but it’s also good for making the customer feel valued.
The outcome of this is a positive reputation that builds trust from your consumers and may help with conversion rates and creating repeat buyers.
It’s also about the fact that you are providing all the information your consumer wants in one place.
This reduces the possibility of them leaving your app to seek out reviews, during which period they could talk themselves out of getting it all together.
Notifications Have Become A Key Part Of Marketing
If you’re running any kind of eCommerce store, one of your primary goals should be to acquire repeat customers.
This isn’t easy when you’re using the app store where consumers probably download more than one app at a time, contributing to a large market of already-published apps.
According to Digital Authority Partners, however, people now spend more than three hours of their mobile devices, so you have plenty of opportunities to draw them in.
One of the most common ways to do this is to use notification marketing, which reminds people of your existence and may help them make impulse purchases.
Consumer behavior over the last few years has relied heavily on emotions, so implementing “last chance offers” is a great way to catch their interest.
Consumers Want Convenience – And eCommerce Delivers
If we go back a decade, driving to a town twenty minutes away to trawl for the shops for the item you loved wasn’t considered inconvenient.
This was until websites became a popular online shopping option, and now, eCommerce apps are taking over.
Consumer behavior in recent years has become about finding the things they want to buy as fast as possible.
The more steps it takes for someone to complete their transaction, the less chance you’ll have that they’ll make it to that stage.
Using many eCommerce apps now, you can simply visit the most popular items or items that you might like where the apps have been personalized to your behavior already.
This could mean that consumers are able to open their phone, click on an app, and complete their transaction in as little as five-seven clicks.
This is far easier than visiting a shop or trawling through a website (especially if it isn’t mobile-friendly) just to find what you’re looking for.
Design Is Increasingly Important
At the beginning of the eCommerce app popularity, there was some forgiveness when it came to the design due to the novelty of it.
This has long since worn off, however, and now eCommerce stores are having to create high-quality designs to compete with others on the market.
Consumers want something that they can easily navigate and something that looks cohesive when they visit.
Not only will this make the app more convenient to use, but it’s a good way of subconsciously building trust, making conversions more likely.
eCommerce stores are also becoming more advanced when it comes to designing their app logos, creating masterpieces that look good on homepages.
As a result, consumers have begun to demand more in that department, being less likely to download an eCommerce app if the design doesn’t fit their aesthetic.
They Provide More Transparent Review Systems
If you visit any eCommerce mobile app, chances are you’ll come across a review section for every product you visit.
Although these reviews are from strangers, Forbes reveals this doesn’t matter, with 84% of people trusting online reviews as much as personal recommendations.
Being transparent, these sections essentially work as the digital version of word of mouth marketing, making a great option for high-quality stores.
The fact that these review systems are completely transparent isn’t the only reason why they work so well.
Since shopping first became a thing, consumers have always had basic expectations that influence their behavior.
With many industries continuing to embrace the latest technologies as they delve deeper into the digital revolution, however, these expectations are changing.
Now, instead of trading inconveniences for spending time with friends and spotting unexpected bargains, people are focused on convenience.
Consumer behavior has changed, with more people wanting the concise eCommerce experience to complete their transactions faster and more effortlessly.
Things like transparent reviews, personalized experiences and notification marketing have also become key when it comes to impulsive purchases.
It’s predicted that the changes we have already seen in consumer behavior from eCommerce apps are just the beginning.
Once technology develops, so too will these applications, creating even more disturbance to consumer behavior in the future.