Jiji Officially Announces Acquisition Of Tonaton

Ghanaian-based buying and selling advertisement website, Tonaton, has been officially bought and was acquired by Jiji.

A few weeks before, Tonaton had come out to say they would be transferring ownership with acquired data to Jiji but there was no disclosure of a sale announcement by the company. 

The amount of purchase has also not been disclosed. Jiji can now take a breather since Tonaton has been its main competitor in Ghana.

Jiji acquired OLX in 2019 and quite recently Cars24 too in 2021. With these competitors out of the game, Jiji’s move to a large-scale presence in Africa is close to being realized.

On the current trend drawn by Jiji, CEO, and Co-founder, Anton Volianskyi explained that “with OLX and Cars45 under Jiji’s umbrella, we are getting close to becoming a regional leader in classifieds. Jiji is the largest e-commerce company in Africa by GMV (more than $10 billion), leading in small to high-involvement key categories such as cars and real estate. We hold the rank of the best app in e-commerce proudly with a rating of 4.5/5, a gauge of satisfaction from our millions and millions of daily users. The picture is much larger.”

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Jiji’s Director of African Operations, Yuliy Shenfeld, noted that the acquisition of Tonaton will contribute to the company’s future growth.


“Jiji achieved great success with only a limited presence in Ghana; more than 2 million people visit our website each month. The combination of Jiji’s technology and talent with that of Tonaton will help ensure our continued success in the fast-paced e-commerce industry,” he said.

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