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How to Market Your eCommerce Business?

There are numerous steps involved when launching an online business.

You could have the best looking online store in the world with the most unique products ever, but if you don’t get any traffic on your website, you’ll never make a dime. Fortunately, there are some pretty basic ways to start bringing traffic towards your online store. Some methods require you to spend money, other tactics allow you to gain traffic at no cost. Marketing your e-commerce business effectively is just one thing of many that you’ll need to do if you want to learn how to make money from your online store.

This article is going to cover one of the most important steps of all – marketing your business in order to attract potential buyers.

Let’s start off by taking a look at one of the most popular marketing methods on the internet – Google Ads. Since Google is the most popular website on the internet, you can easily reach traffic for any type of niche.

When setting up Google Ads, you can choose a daily allowance and choose to advertise to specific demographics only such as males, 18 to 25 years old who live in Indiana, USA.

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This type of advertising is incredibly successful because you can reach very targeted traffic. Furthermore, with Google Ads, you can choose to advertise with text ads or you can use display ads, which will be displayed on websites using Google Adsense.

Facebook Ads

Facebook is used by just about everyone. This makes it another excellent resource to attract all sorts of people online. Whether you want to reach people who like dogs or even if you want to reach mothers with newborn babies, Facebook ads make it easy.

Just like with Google Ads, you can set a daily allowance, which ensures that you never spend more than your budget. Then choose your target audience all the way down to the specifics and you’ll reach potential clients in no time.

One thing to keep in mind is the more specific you are with your targeting, the better your results will be. Also, don’t only use your Facebook page for paid posts – also become an active user that shares interesting articles and funny images. The more active you are, the more engagements you will get.

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Social Media

It’s no secret that social media is huge these days. It’s not enough to just have social media accounts for your website – you now have to be very active on your accounts for them to mean anything.

The more active you are and the more interesting your posts, the more followers you will gain. Gaining tons of followers can easily translate into visitors to your website. Best of all, you can handle your social media accounts yourself without having to spend any money, so this is a nice free way to gain traffic.

There are many great social media networks worth signing up to. Here is a list of some of the most popular social accounts you should join:

  • Facebook
  • Twitter
  • Pinterest
  • Google+
  • Instagram
  • LinkedIn
  • Tumblr
  • Reddit

SEO

Finally, let’s discuss one of the best ways to get free traffic online. Search engine optimization (SEO) is the act of optimizing your posts so they rank well in Google. There are a ton of tricks, tips and techniques for quality SEO.

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If you’re running an online store with few articles or actual content, you should strongly consider launching a blog. This will allow you to create content that is rich in keywords that you want to target.

Keep in mind that SEO is a long and tedious process that can take months before seeing any sort of results. However, once it starts kicking in, you could get thousands of visitors on a monthly basis without having to spend any money. SEO is incredibly complex, so we can’t even begin to cover it in this short article, but it’s definitely something you’ll want to learn more about.


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