Opera News Obtains A New Record With 200 Million Users
Opera, one of the world’s premier browser providers and platforms in the field of integrated AI-driven digital content, declared that its Opera News service now has more than 200 million monthly active users in May, a 28% increase year over year.
“This is an important milestone for us. It clearly highlights our position as one of the largest AI-driven news platforms in the world, yet there is still tremendous untapped potential for our unique news service, with more than a billion internet users in our key markets,” Song Lin, COO of Opera stressed.
The accelerating user growth for Opera News is mainly driven by three essential factors: the extension of Opera News Hub beyond Nigeria to Kenya, Ghana, Côte d’Ivoire, South Africa and Egypt; the launch of Opera News Lite, a compressed version of the Opera News application that offers people with new ways to access the Opera News service; and Opera News became a relevant information source during the Coronavirus pandemic across both Africa and South Asia.
Opera News is based on an AI platform which uses insights from Opera’s massive user base and relies on technologies comprising of natural language processing, computer vision, and image understanding to process content, as well as machine learning technology to recommend personalized content to an individual user. It was activated in January 2017 as an integrated feature of Opera’s mobile browsers.
The standalone Opera News app was launched a year later becoming the first news app invented with a focus on Africa and Southeast Asia. Opera News Hub is a virtual editorial platform aimed at empowering local content creation. It was initially launched in November 2019. Every day tens of thousands of content creators and journalists of the Opera News Hub work on and publish stories and videos relevant to their local audiences. This makes Opera News an authentic platform which is essential on each of the markets it operates.