Vodafone Ghana CEO Wins CEO Of The Year At Fin Awards In Ghana
Madam Patricia Obo-Nai, Vodafone Ghana’s CEO, has once again appeared in the limelight for her good deeds as she emerged the CEO of the Year at the maiden Foreign Investors Network (FIN) Awards which was held at Movempick Hotel in Accra
The innovative gesture by Vodafone to offer completely free transfers irrespective of the amount being transferred and network on Vodafone cash which they have kept going for over a year also won Mobile Money Innovation of the year
FIN Awards climaxed the maiden African Cashless Payments Systems (ACPS) Conference in Ghana, where several industry players discussed how to use digitalization and cashless payments to drive intra-continental trade within the context of the AfCFTA (Africa Continental Free Trade Area).
20 key players in the industry, including Patricia Obo-Nai, and 18 organizations mainly from Ghana and Nigeria were recognized and rewarded for their contribution to the digital transformation journey of Africa.
This is not the first time Madam Obo-Nai was honored with such a gesture. During the Ghana Information Technology and Telecom Awards (GITTA), she was honored in a similar category, same as from the previous year, making her the envy of most CEOs in the field.
Consistently, Vodafone Ghana under her leadership and guide has been rolling out innovative products for the benefit of their customers. This includes the very popular 2Mooch Data, Medical Call Center, the customer service bot, ToBi, Business Runway, Your Business Online, Red Trader, Virtual Skills Fair, SuperCare, and many others which continue to make waves in the industry.
Indeed, one of the key innovations is the Vodafone Cash free transfer to all networks, which is unprecedented and has still not been done by any network, not even the overwhelming market leader, MTN. Also worth mentioning is their partnership with Surfline led to their Smart Surf Router
The free transfer initiative for even transfers across networks means that Vodafone actually pays the custodian of the interoperability platform, Ghana Interbank Payments and Settlements Systems for transfers on that platform. That is a sacrifice no other mobile money operator is making.
This innovation as daunting as it seemed paid off since it was able to skyrocket Vodafone Cash from the bottom of the mobile money space to number in a very short time.
In the third quarter of this year, between the months of July and September, Vodafone Cash processed over 120 million mobile money transactions, second to only MTN.