Event: Product School Meetup – B2B or B2C
The first Product School Meetup that held on February 2nd was amazing, to say the least. We had the amazing Chidi Nwaogu, the CEO of Publiseer and the eclectic Nana Kwabena (Kobby), a key business developer for Leti Arts. They shared from their wealth of experience and highlighted the key areas to consider in the journey towards achieving Product-Market Fit.
The event attracted Product Managers, Design Thinking Experts, Software Developers, Co-founders and CEOs and product enthusiasts who were very excited at the opportunity of talking about Products.
For this edition, we have Nana Akoto Agyapong, a Senior Product Manager at Huawei. He will be providing insight into a critical aspect every business needs to consider; Should the business target individuals B2C (Business-to-Customer) or businesses B2B (Business-to-Business)? Customer segmentation is critical as it determines the kind of Marketing, Branding and Positioning required to make a business successful. The event is scheduled to hold on Saturday, 27th of April 2019 by 10 am at MEST Africa, 20 Aluguintugui, East Legon, Accra.
Nana Akoto Agyapong is a commercial management professional with experience that spans across sales and distribution, business development, digital marketing, segment marketing, customer support, customer experience and product development.
He has a Bachelor of engineering degree from the Kwame Nkrumah University of Science and Technology and an Executive MBA (Marketing) from the University of Ghana, Legon.
He has occupied several commercials roles, notably, Segment Manager for Vodafone X. He is currently the Senior Product Manager at Huawei Ghana overseeing Software solutions on MTN and Vodafone.
He occasionally consults in a commercial capacity for firms including Comsol Consulting, Hypenet Marketing, SWED Consulting, African Schools Online, Techimage Limited and Echohouse Limited.