Odds are you’ve heard about TikTok, even if it’s just as ‘that lip-syncing app’. To be fair the successor to Musical.ly has been growing by leaps and bounds and is now a full-fledged short video platform that is close to rivalling Snapchat or Instagram.
On its own, that should already be a reason why your business should think about taking advantage of TikTok and using it as part of your marketing. But if you need more than that, here are six other reasons for you to chew on:
TikTok has a large (and growing) audience
The number of people using TikTok is already massive, and it is growing at an impressive rate. Last year there were an estimated 500 million active monthly users, and this year it’s already more than 800 million.
It should be noted that the recent Coronavirus outbreak has only helped bolster the popularity of the app. In fact the World Health Organization (WHO) has been using it to share public health advice – which is a testament to how effective it is.
A significant percentage of the audience is from Generation Z
Compared to other social platforms, a significant percentage of TikTok’s users are from Generation Z. In other words they are young adults who are just graduating, entering the workforce, and acquiring buying power. That is a golden demographic for marketers, and you don’t want to ignore it.
Impressive levels of engagement
The delivery algorithms that TikTok uses make it relatively easy to get a ton of engagement and exposure – even on new accounts. Participating in hashtag challenges is one way to do that, and if your video goes viral its engagement will go through the roof.
The presentation of the content on TikTok helps on that front too. All videos are displayed in full-screen and with no other distractions for viewers.
Although TikTok may have a global audience from 140 countries, it is a good channel for local marketing. Many creators have proven this by creating community focused videos in various languages and with local hashtags.
If your business operates in multiple locations, you could even consider creating localized marketing campaigns in different languages for each of them.
Early bird advantage of TikTok advertising
TikTok only launched its advertising platform in 2019, which makes it a very attractive option right now for businesses. The early bird advantage will provide you with more reach and higher engagement levels because there is less competition.
On top of all that TikTok offers up several different types of ads that you can choose from. Each is unique, and you’ll be able to use them to come up with different types of marketing campaigns.
Shine a different light on your brand
Make no mistake, TikTok is very different from most other social platforms especially when it comes to the type of content its users prefer. Its videos are light, fun and entertaining – which is an opportunity for your business to shine a different light on its brand.
The TikTok content that you create can authentically show the ‘fun’ side of your business. That type of content can make your business more relatable, put a human face on it, and help it connect to potential customers more effectively.
Are those enough reasons for you to start taking TikTok seriously? Odds are in the next one or two years it will be just as popular as other large social platforms – so why miss the opportunity to get in early?
If you do decide that your business wants to take advantage of TikTok’s potential, the next question is: How? The good news is that there are several options that you can consider on that front, such as influencer marketing, TikTok advertising, or creating your own videos and hashtag challenges.
Simply put, if and when you decide to take the next step – there are lots of options to choose from.