7 Email Marketing Platforms for Small Businesses

Email marketing involves the use of “emails” to reach out and connect to customers and prospective customers. As a small business, this is an aspect of your marketing you should take seriously. 

It starts from collecting emails of prospects, usually called ‘leads’ and sending them personalized contents in a bid to convert them to paying customers.

There are several email marketing platforms to choose and we will be talking about 7 of them in this article.

Drip

This is a great email marketing tool for eCommerce, bloggers or even digital marketers.

It offers a wide range of tools that makes personalization as well as marketing automation easy.

What makes Drip different are some of its incredible features like smart email segmenting, marketing automation tools, and a visual work builder.

It enable you to reach more targeted customers.

Drip offers a free trial and a monthly subscription fee of $49 that gives you access to all of its features.

Mailchimp

This is an email marketing platform considered to be one of the most popular.

It is suitable for small businesses as it offers basically all you need to carry out your email marketing.

Its interface is user friendly and easy to navigate for non-technical people.

With Mailchimp, you can build a landing page and also integrate your email marketing with Facebook or Google Ads.

Mailchimp’s plan starts at $10 per month for up to 500 subscribers and increases as the number of subscribers increase.

GetResponse

Like Mailchimp, GetResponse is also a popular platform used by many small businesses for their email marketing needs. The drag and drop feature of GetResponse makes it easy to use.

You can segment your contact, create automated campaigns, and send emails to selected groups.

Their pricing starts from $15/month after a 30 days free trial.

MailerLite

This is a platform that is free to use for sending up to 12,000 emails/per month to less than 1000 contacts.

With MailerLite, your industry doesn’t matter. It gives you everything you need to run successful email campaigns.

ActiveCampaign

This is one of the most affordable and easy to use email marketing platforms you will find.

It is used by thousands of businesses to automate their email marketing. It is an all-in-one sales and marketing tool for small businesses.

It comes with an in-built CRM system to manage your sales, live chat, and email marketing automation.

Moodsend

Small businesses are always looking for the most cost-effective tools that produce results, Moodend is one of such tools.

It has great features such as well-designed templates, visual campaign builder, and other advanced features.

It is free to use if you have less than 1000 subscribers and $10 per month for more subscribers.

AWeber

This is an old email marketing platform that is quite popular. It offers ready to use Html templates, autoresponders, email tracking among other features for small businesses.

It also offers support such as live chats, phone support, email support, and how-to tutorials. 

AWeber offers a 30-day free trial after which pricing starts at $19/month.

Other Resources

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Conclusion

Email marketing is an essential part of marketing that cannot be taken away. As a small business owner or marketer, which of these platforms have you used? Let us know in the comment section.