Celebrities That Use and Promote Cryptocurrencies
Brands have been using celebrities for promotion for decades. The strategy isn’t new, but it can be successful. That’s why the crypto market adopted it. Many reputable actors, athletes, and other celebrities are advertising cryptocurrencies and platforms. Let’s check out the list of worldwide VIPs who accepted promoting or using crypto!
Some people love Kim Kardashian, while others hate her. Whether you fancy her or not, you can’t deny the fact that she has 266 million followers on Instagram. That number is constantly growing as the reality star finds new ways to attract the public’s attention.
Kim made an intriguing post on Instagram in June. Although she’s by no means a financial expert, the celebrity decided to advertise EthereumMax. It was a paid commercial, and her followers could see that info. But despite that, the post caused many controversies. Even the UK’s FCA criticized Kim for promoting speculative digital tokens.
It’s clear that money is why reality stars accepted this advertisement. The experts say Kim takes up to $1 million per sponsored post on her Instagram profile. Considering her huge fan base, it’s clear that this could be a financial advertisement that had the biggest reach ever. EthereumMax attracted the investors’ attention, but it doesn’t seem that there was a long-term benefit in its value.
Floyd Mayweather is another celebrity closely connected to EthereumMax. He advertised this currency’s initial coin offering (ICO) in 2018. According to reports, he received $100K for a sponsored post on his Instagram page with 22.3 million followers.
The same source indicates that music producer DJ Khaled received $50K for the same advertisements. That action quickly backfired because they had to pay $767.5K combined for touting crypto unlawfully.
Floyd didn’t find that to be a problem. Furthermore, he remained in a good relationship with EthereumMax. It was a big shock when the media announced that $eMax is among the currencies to use for buying tickets for Floyd’s boxing match. It was an exhibition fight against the YouTuber Logan Paul.
Crypto.com is a platform that promises to speed up the world’s transition to cryptocurrencies. It’s an exchange that gained attention with an aggressive marketing campaign.
The company invested over $100 million in advertising. You can see their ads in the Philadephia 76ers’ arena. In addition, they have partnerships with Paris Saint Germain and other teams. But it’s the commercial starring Matt Damon that attracted the most attention.
Matt admitted that he’s a Crypto.com investor. It’s the reason why he accepted to become the face of the company. The advertisement will run in over 20 countries. Its main goal is to expand the user base, which currently counts 10+ million accounts.
Lionel Messi recently won Ballon d’Or for the seventh time. That spiced up the claims that he is the best football player ever. Another thing that’s up for debate is his connection to Sirin Labs.
The Argentinian accepted to be a worldwide ambassador for this brand and their Finney Phone. This is a blockchain-based smartphone that promises uncompromised security. The device is an excellent choice for anyone into crypto or prefers decentralized apps. If you play in Bitcoin casinos, for example, this smartphone can help maintain maximum privacy.
Lionel Messi isn’t the first celebrity connected to Sirin Labs. The company already launched a similar smartphone in 2016. Solarin had a gala opening in London, and Leonardo DiCaprio and Tom Hardy both attended the event.
Kanye West is among the rare celebrities who genuinely support the crypto market. There hasn’t been an official connection between any currency or platform and this rapper so far.
However, Kanye made several claims on how he’s willing to test the crypto market. The rapper considers blockchain transactions the new future, and he even had tweets like “Decentralize!”
Someone tried to use the Kanye West brand without his approval. In 2014, there was an announcement about launching Coinye West. This should have been a cryptocurrency inspired by the rapper’s name. However, he shut it down after filing a lawsuit for trademark infringement.
The star of the Pirates of the Caribbean franchise picked a crypto platform called TataTu. This website focuses on awarding users for certain tasks. Those tasks involve playing a game, watching a movie, or other entertainment content.
Johnny Depp partnered TaTaTu and agreed for his production to deliver content to this network. Some claims exist that this platform will become the crypto-Netflix, but it didn’t have near as much success so far.
Snoop Dogg recognized how big Bitcoin could be before it became a major hit. In 2013, the rapper offered his new album for 0.3BTC. The public thought he was joking, but he went through with it.
There’s no exact information on how many albums Snoop Dogg sold. But we know that Bitcoin has increased its value numerous times over the last eight years. The new peak reached in November was $69K. That means the rapper could have made a fortune on his album, but only if he saved those BTCs!
The star of the Iron Man franchise and an actress who won numerous awards is a crypto advocate. She became one in 2017 when the BTC wallet Abra approached her with an offer. Gwyneth Paltrow has been the brand’s face ever since.
It’s unknown whether the actress has invested in the crypto market. However, she is famous for different business ventures, so that wouldn’t be a surprise. Another reason to believe that she is an investor is the post about cryptocurrency basics on her official website.
Some celebrities accept advertising crypto because they receive money for it. Others believe in the idea, which is why they even invest in this market. There’s no doubt will see more celebrities promoting cryptocurrencies in the coming years.
The important thing to understand is that investors need to be smart. So even if you are a huge fan of that particular celebrity, make sure to analyze all pros and cons of what they are advertising. That’s the only way to ensure that each investment decision you make is a smart one.