Comprehensive Guide to Name Your Business like A Pro!

A Brand name is as essential in a company’s marketing as its logo is. It affects the brand’s reputation and role in the most significant way.

A correct brand name captures your product identity, making it a regular necessity for your future clients. Remember: A unique company name always requires a little thought.

While some rely on their creative mindset, others play smart and use a business name generator to help them find their ultimate brand name.

The method of naming can vary from rational to wildly imaginative and conceptual. In this guide, we have discussed all the details about how you can settle on the most suited name in no time!

Types of Business names

  1. Composite names incorporate two components of a core range—like Microsoft or terms used in branded content, like Madewell.
  2. The descriptive title is as clear as possible for the intent or function of a commodity to be transmitted, such as General Electric, Royal Mail, or Bank of America. Descriptive titles are also utilized for you to recognize the value of a product quickly. These kinds of titles often work well if you have fewer rivals in your niche. Snapchat is a clear example.
  3. Invented terms such as Zappos, Google, Amazon – these once crazy terms are quite famous now. This method is a key element of a start-up in which one uses anything from onomatopoeia to discover words.
  4. Eponymous titles offer the air of dignity, past, and origins automatically. Think of brands like Westinghouse, Cartier, Johnnie Walker, or other equipment manufacturers like Tissot. These names radiate wisdom and tradition in such a way that certain brands even construct fictitious roles solely to convey the influence of the name.
  5. Straightforward brand names capture exactly what the company is about. Names that specifically show the leading role that the organization has in its market are key place names. – BestBuy, Capital One, CarMax, and others. It can be most popular, but you have to dig up a little deeper to develop some simple yet catchy words.
  6. Reference names don’t define the brand necessarily but they also show its feature or meaning. It also requires the use of a word with a new meaning. 

Intel sets the perfect tone with a knowledgeable name that literally talks of faster machine power. Amazon, after flora and fauna, is an ideal name for showcasing the wide variety of services. You may also try to combine various terms to establish desired significances.

  1. Key attribute refers to core characteristics of branded products. They concentrate solely on the product or company’s principal value point without any connection to the industry. You will still be connected to its attribute- speed, longevity, endurance, cost, etc. Make sure that attribute is key to the present and future service and product of your company. Examples: Progressive, Everlast, and pure water filters.
  2. Rhyming names may be the most sticky company brands. These titles are great for companies that have a friendly, fun image. Examples include Hobby Lobby, Smugmug, StubHub, FitBit, SquattyPatty, and SlimJim. 

You will significantly enhance your naming choices by offering a range of innovative strategies to your business or brand naming project. For some industries, certain methods fit better than others, but you shouldn’t work with all of them.

Things To Take Into Account For Making your Brand Name Stand Out

  • Brainstorm

Reflect on your service or product without worrying too much and write down the first six to seven terms that come to your mind. Mix these words and switch letters. Playing word games is a perfect way to stimulate your imagination. Think of alliteration, for example, Fantastic Granola, Very Good Rugs, and Singing Cakes.

  • Domain name

If any name hits, check if domain names are available. It is essential that the domain name users choose is protected. The web address must be similar to your company name to prevent acronyms.

  • Local business market

Even if you start by operating in a local market, it can cause problems when you try to grow if you have a geographical label in your name.

  • Visualize your logo

Visualize how the logo design could look for your brand name. Use a mood board to reflect on your service or company and try to visualize what you come up with.

  • Simplicity

Whatever the approach, science shows that a simple name gives a kick start. Cognitive fluency is a psychological analysis that tests the ease of thinking. Psychologists believe there is that the preference for simple names and for avoiding foreign names has grown

  • Avoid Acronyms

Acronyms also tend to be simple name shortcuts. While starting a new brand, it is better to remain as far from acronyms as possible since these are harder to recall. Avoid any acronyms unless one has a big advertising budget to offer.


Now that you know everything about the right brand naming practices, it is time to pick your ideal name and start your business hassle-free!

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