Facebook Ads Vs Instagram Ads: Which one is best for Brands?

Ever felt the need to promote your businesses to gain engagement on Instagram or Facebook and increase your visibility but don’t have a large budget? If you are thinking about the same and can’t decide if you should invest in Facebook or Instagram Ads to promote your business, then this article might help you make an informed choice more quickly as we try to compare both down so you can increase engagement on Facebook and Instagram in no time! 

Types of Ads

Facebook is still ahead of Instagram when it comes to brand promotion through varied forms of advertisements and provides you greater control as is quite evident from the Facebook Ads Guide. Be it videos, images, collections, carousel, slideshow, lead generation, or canvas Ads, you can do it all with the help of Facebook! 

Instagram, on the other hand, is relatively new to the game but it is growing exponentially and currently only provides advertisements through photos, videos (IGTV), stories, carousel, and in the explore section. So if you don’t care much about the numbers and don’t have a deadline to gain engagement on Instagram, then you can go with Instagram Ads but if you want to keep a close eye on the metrics, Facebook Ads will be better.


There’s no denying the fact that social media advertising campaigns can be a bit pricey. Since Facebook advertising offers a lot of options, several factors can affect the cost you incur while promoting through Facebook Ads. While an average click per post (CPC) for Facebook Ads is somewhere around $1.72, it can fluctuate due to factors like objective, ad quality, and audience.

Despite the fact that the CPC for Instagram lies between $0.50 – $0.95 while the CPM (cost per impression) can be anything between $2.50-3.50 for campaigns performing well. Instagram pricing is also influenced by a number of factors like the objective of promotion, size and type of audience (larger the group, lesser the price), and the click-through rate (CTR) which is determined by the quality of your advertisements.

So make sure you plan your campaigns well to get better results in a lesser amount. 


Facebook boasts of over 2.38 billion active users every month which gives it an edge over Instagram in terms of user base and popularity and that’s one of the major reasons more than 65 million small businesses have created Facebook Pages. Surveys show that nearly 74% of marketers include Facebook in their market strategy to achieve better results.

Instagram isn’t far behind as it has nearly 1 billion monthly active users which has encouraged over 65% of marketers to include this platform in their marketing strategy to increase sales and expand their business efficiently. With new features being rolled out every month by Instagram, these numbers are likely to soar higher in near future.

So if you are targeting a mature audience (above 25 years of age) then Facebook Ads might help you generate better leads and results but when it comes to teens and promoting trending yet quirky stuff that might interest youngsters, Instagram is the way to go.

Analytics and management

Facebook’s Ad manager acts as a one-stop-shop for all your advertising needs. Be it selecting the right audience, choosing the type of Ads, analyzing the performance of the campaign through reports, or setting up advertisements. 

For Facebook, the campaign manager allows you to try out various combinations before deciding on the one that you want to use for brand promotion. You can also preview all the available ads and also keep an eye on how well they are being received by the audience once the campaign starts.

Just like the rest of the functionalities, the Ad Manager provides a simple and straightforward way to promote your posts, without going into too much detail or numbers.

If you are new to advertising, then Instagram Ads can help you get things done in a breeze and once you’ve got a hang of things, you can take a more detailed approach using Facebook Ads.


In the end, it all boils to one thing, content. You need to pay attention to the type of content you post and want to promote. Moreover, you also need to keep your objective in mind so you can pick the right audience which will benefit from your posts and will help you increase engagement on Facebook in an effective manner by buying facebook followers. Make sure your content aligns with your business goals and promotes eye-catching, brief yet sharable content to get better exposure. Promote your best posts which include witty captions and high-quality pictures or videos that are relevant to your business, to get the best results.

If you tend to post more pictures, then Instagram Ads can prove to be effective but if you’re into writing engaging content, then Facebook Ads will benefit you more. 

Final Verdict

In the end, it all boils down to the kind of business you own and your goals. The points listed above clearly show that you can pick either of these to create brand awareness and strengthen your social media presence. You can also fine-tune your budget and use them simultaneously to get higher ROI as Instagram and Facebook Ads can help you gain more clients from all age groups! 

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