Why every Ghanaian Business needs Social Media Marketing
There are over 9 million Ghanaians on the internet and more than 4.5 million of these people are active on Social Media as at April 2017.
At this point in business, not having an active social media presence is kind of like using a “boneshaker” for a business trip instead of the new air-conditioned buses available in Ghana today.
However you look at it, Social Media is here to stay and it has a lot of advantages for your business. No matter what sector of business you are in, doing social media marketing here in Ghana is a sure way to go.
Advantages of Social Media for Businesses in Ghana
Relationship and Trust Building Channel
If you’re doing it right, social media will lead to real relationship building. Part of what makes things like Twitter and Instagram marketing so cool is the interaction you get to have with your customer base — you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your marketing strategy as a result).
What products are they buying and why? What are they doing on the weekend? What kind of posts do they love to share, and from what websites? Nowadays in Ghana, you can survive without a physical store but not having a social presence is a big disadvantage.
Be it online stores or startups, restaurants, hotels and financial institutions, this is true for all businesses here in Ghana. If you don’t have an active presence on social media channels, then, you are missing out on brand critical profiles.
Customers are online 24/7
Users are receptive to your messages. People view Twitter and Facebook as social networks, not marketing machines.
As a result, they spend the most time there and they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say.
This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.
Deliver Targeted and Retargeted Advertisements
Social media ads allow targeting and retargeting. One of the reasons social media is important is because of the highly customizable nature of social media ads.
Facebook ads, for example, allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked.
You also have the option to install a Facebook pixel on your site and use it to retarget the users who visit you — these people are far more likely to convert into solid leads and sales!
Connect with Customers Instantly, Expand your customer base and build Brand Loyalty
Creating a social presence for your business will allow you to get a better scope and understanding of your core customer and become part of their inner circle.
Social media also gives you the ability to connect on a daily basis with your core customers by allowing you to answer their inquiries in real time, acknowledge their concerns, and share all the benefits that doing business with you will bring them.
Creating an online presence gives your business a unique personality that customers can relate to, creating a connection that eventually will grow your brand recognition and loyalty.
Everything said, make sure you choose the right social channels and step in with a detailed strategy. Just posting images and status updates will not help your business. The right combination of informative and promotion posts are required to generate desired results. Plus, generating leads from social media advertising is an entirely different ballgame that requires experience and insights.