Hootsuite vs Buffer: Which One is Best for Social Media Marketing

Thousands of social media marketing tools have sprung up all over the internet. Their number greatly outnumbers the number of social media sites, resulting in a fierce rivalry. The simplest way to explain a social media marketing tool is that it is a website or program that allows you to organize and schedule posts, dig deep into your channel insights, and get you more Instagram likes. 

These marketing tools perform a variety of other tasks such as research, AI-assisted marketing assistance, competitor analysis, and even help with your organic Instagram growth. Since social media marketing is rapidly evolving, these marketing tools have become indispensable, especially if you want to save time by delegating this role to a machine. These tools can be useful even though you have a whole team of social media marketers on your payroll.

HootSuite, SproutSocial, Buffer, Post Planner, and other common marketing tools are just a few examples. We are here to assist you in making a decision from such a large number of choices. Today, we’ll talk about the big differences between the last two of these names, Hootsuite and Buffer.

Pricing 

Comparing the two choices and determining a winner solely on the basis of price was the most challenging task for us. Let’s first describe the choices, and you’ll see why. You can choose from four different plans: starter, solo, enterprise, and venture. You’ll need to update in-app for the venture plan, which has personalized pricing based on your needs. The number of social profiles supported, the number of users enabled, the size of the data library, the content types, and other features vary significantly between these plans. There is, however, no free plan or trial available. 

Buffer’s plans, on the other hand, are split in two. You must first decide whether you want to register for publishing or analytics. There are four publishing plans to choose from: free, pro, premium, and company, which cost $15, $65, and $99 per month, respectively. You’d have to purchase a separate package for analytics. Pro and Premium plans, which cost $35 and $50 a month, respectively, are available. You can see that comparing is difficult. 

Buffer wins if you just want to handle the posting aspect of your posts to get more Instagram likes because it has a free plan for that. As a result, further considerations would have to be considered before a winner can be determined.

Features 

The list of features available on both platforms is equivalent. It’s not as if one has a distinct advantage over the other. However, in order for the whole system to work on Buffer, you must purchase both the Publishing and Analysis plans. Post Planner, on the other hand, does not have a free plan, but it does deliver more in each of its levels. 

Overall, Buffer offers a more comprehensive collection of features for organic Instagram growth, including third-party integration, browser plugins, team management, hashtag manager, and a few others that Hootsuite lacks. As a result, Buffer is the winner of this round.

Customer support availability

There isn’t anything to say about this aspect. Only keep in mind that none of Buffer’s plans provide live chat support. Instead, you have access to a self-service knowledge base that includes FAQs and the Buffer community, as well as email and social media support. 

Apart from the above features, Hootsuite also provides chat support. This is merely a point to consider, not inherently a deal-breaker or a deal-maker.

Utility 

This dimension must be included in all significant comparisons. We like to talk about who a website or piece of software is best suited for in the utility section. Buffer would be the winner in this category if a winner is to be determined. Although both marketing techniques are suitable for companies of all sizes, Buffer is better suited to freelancers. This is due to the inclusion of a free plan in the publishing section, which increases the score dramatically. 

The majority of freelancers prefer a less expensive and, if possible, free option for their assignments, and Buffer satisfies that desire. Apart from software, there are numerous social media marketing companies that can assist you with organic Instagram growth and more Instagram likes. 

Prominent clients 

This is just a minor point. Huckberry, Basecamp, Access Venture, and other companies are among Buffer’s clients. Meanwhile, Microsoft, Nike, and Stanford University, among others, are said to use Post Planner. Buffer has a lower ranking (2.7 stars) on Trustpilot than Hootsuite(4.7).

Conclusion 

We contrasted Hootsuite and Buffer based on five different parameters in this article. However, as both have their own utilities and areas of usage, there is no definite winner. We hope that you can think about the considerations we have compiled for you in order to make a well-informed decision about which software to purchase. 

While this is a completely personal decision, it is necessary to understand the need for the features offered by each application, as well as what those features are oriented towards, in order to make it economically viable. Both of these softwares will assist you in growing your page and will be helpful if you continue to concentrate on developing your social media profiles. Do share your thoughts on this.