How Online Casinos Use Sounds and Colours to Make You Spend More
It is no secret that casinos are essentially large machines designed to take your money. This is not as sinister as it sounds – people go to casinos to have fun, spend money and see if they can win even more than what they spend.
So it stands to reason that casinos make their environment as conducive as possible for that to occur. Of course, once you’re having fun, it becomes easier to make bet after bet after bet and since the house always wins, casinos end up winning more often than the player.
Guest author Jacek Michałski looks at how online casinos leverage sounds and colours to make players spend more. To find out more about Jacek Michałski, click here.
Some traditional methods that brick and mortar casinos use to keep players happy and engaged are great lighting, attention-grabbing sounds and lights, free drinks and food, and sweet-smelling fragrances in the air. There are also specific gambling colours used to develop the classic gambling aesthetic, such as red, gold, and royal blue, used in carpets, walls, and other casino trappings.
This makes the environment conducive for players to have fun and bet more. Online casinos operate in Poland with the same overall goals of land-based casinos. One key difference is their inability to use most of the tactics of brick and mortar locations to keep your adrenaline going.
This doesn’t mean that Polish online casinos abandoned the use of such tactics. Instead, online casinos simply use the same principles, applied to their own specific environment. In this article, we take a look at some of the most important ways online casinos use sounds and colours to influence your gambling moods.
Brick and Mortar Sounds
If you have been to a land-based casino, you will be familiar with the traditional sounds of land-based slot machines. If you are a slot fanatic like us, you know just how pleasing the sounds of plinking coins and spinning reels are to punters’ ears. Online slots don’t have levers you can pull or reels that click as they spin. But that doesn’t stop online slot developers from inputting those sounds into their games.
Why is that, you might ask?
Well, online slots use these sounds to keep you in a good mood. Slot machine sounds keep you engaged in the action, which makes you less likely to stand up and leave after an unlucky streak. Polish players are huge fans of online slot games.
Poles are always looking for slot friendly casinos like Spinia which not only give them a great selection of slot games to choose from but also have the right colours and sounds to make them feel at home.
Online casinos also pay special attention when it comes to announcing a win. It doesn’t matter whether you win a big or small amount – online slots still blast celebratory music even if you win just a few pennies. This helps you feel better about your win, which keeps you hooked for a longer period of time.
Immersive Sound Design
There’s a concept in psychology called the “flow state”, where high-performing individuals no longer register things unrelated to their current pursuit. In effect, these people undergo a sort of tunnel vision, allowing them to exert a laser-like focus on their tasks and perform at their best.
The psychology of casinos employs this concept by using immersive sounds to keep you in a gaming flow state.
Online slots use immersive sound design to keep you focused on the reels, eagerly awaiting your big win. As time passes, you remain focused on your task of winning the jackpot, not registering the amount of time you spent on the game.
As we know, the more time you spend on the game, the more likely it is for the house to win.
Flashing lights often precede big events in our lives, such as weddings, graduations, and baptisms. Fancy lights often remind people of happy events, which in turn encourage them to let loose and have fun.
In an online casino, letting loose and having fun means spinning the reels on slot games. Online slots amp up the flashing lights even more, with abundant colours and effects playing every time you book a win, however small.
Losing is a terrible feeling. Most people from Poland have a limited appetite for losing. By using flashing lights that remind us of happy times, online casinos keep us from realizing that we are losing. The longer we go without feeling like a loser, the longer we stay glued to our seats. In the end, that works well for the house as the more a player loses, the more the house wins.
Next time you visit an online casino in Poland, pay attention to the sights and sounds being used and you will have a better idea of what we have shared with you.