Infinix and African Dancehall King Shatta Wale Join Hands to Rock Ghana
Shatta Wale joins the Infinix family
Paah Paah Paah! Infinix Mobile, a premium online-driven smartphone brand which has presence in more than 30 emerging markets around the world, today announced to join hands with the African Dancehall King; Shatta Wale to rock Ghana with its latest device – HOT 8!
HOT is Infinix’s entertainment series designed for young people who are passionate about entertainment in an interconnected world. Coming in with a 5,000mAh battery, a 6.6-inch HD+ waterdrop display, a triple rear camera, and a DIRAC Sound & Party Mode as the key features, the HOT 8 will allow consumers to enjoy a world of entertainment at their fingertips.
Targeting at the young generations, Infinix has been committed to providing them with devices incorporated with the latest technologies and stylish design. Inheriting Infinix’s brand spirt, the HOT series has been committed to breaking the boundaries of combining the most relevant features in one device, letting customers amplify their entertainment experience in the digital space.
Speaking of the partnership with Shatta Wale, Benjamin Jiang, and Managing Director of Infinix Mobile commented: ”Shatta Wale’s fans are a group of young people across the country, Africa and even the world at large who are enthusiastic about entertainment, especially music and dancing. They are also an important target consumer group for Infinix. By engaging Shatta Wale as the ambassador for HOT 8, we aim to empower this community of young people with more entertainment experience and a world of excitement.”
Under this partnership, Infinix and Shatta Wale will initiate a range of online and offline programs to engage with fans and fuel them to enjoy the world of entertainment with their creativity. Fans in Ghana will have the chance to shake with Shatta Wale to the fullest in exciting offline events. Besides this, fans across Africa and the world will also be able to interact with Shatta Wale through creative brand and product campaigns as well as online content.
Talking about the cooperation with Infinix, Shatta Wale said: “I’m very excited to have the opportunity to work with Infinix. I love the brand’s spirit and HOT 8’s endeavor of empowering young customers, while amplifying their entertainment experience through breaking the boundaries of technology. With the integration of a 5,000mAh battery, a 6.6-inch display and other key functions, Infinix fans will be able to indulge themselves in boundless entertainment. HOT 8’s commitment coincides with what I have been living up to, that is to flame my fans up in the world of dancehall through breaking the boundaries of music and dancing and innovative artwork. In the coming months, I will work with Infinix to make Ghana, Africa and the world dance!”