List of the Best marketing research Companies in Kenya

Companies may better understand their target audience by doing market research. This allows them to either interpret the data obtained or use it to assist them in developing specific areas where they may be underperforming.

Most businesses may prefer to conduct their research, but in the end, marketing research Companies that provide accurate data. Several marketing research businesses in Kenya can help you scale your business to the level you want it to be. In this article, we will tell you which brands to consider

Nielsen Kenya

Nielsen is one of the most active big data organizations globally, having been in operation for an extended period. The research firm is based in Kenya and works by employing Nielsen data for a specific setting to assist businesses in better understanding their surroundings and the significant elements that influence them.

Nielsen Kenya will constantly attempt to uncover all of the answers for your company’s demands, no matter what they are. Nielsen Kenya may be reached by phone at 020 4440293 or online at You may also pay them a visit at 14 Riverside Drive, 1st floor, Belgravia Building, Nairobi.

Ipsos Kenya

If you’ve lived in Kenya for a long time and Nielsen isn’t a name that comes to mind when looking for the best research firms, then Ipsos isn’t a company you should dismiss. It is one of the country’s top marketing firms, and it can give you precise data for your company strategy.

If you need any information, their total job is highly recommended. Ipsos may be contacted through their website: or by calling (+254) 20 3862721 33 or visiting them at Acorn House, 97 Lavington –Nairobi.

Market Research 8020

Research 8020 is one of Kenya’s fastest-growing data research firms, intending to provide creative market research solutions to big and small businesses.The company has been in existence for a while now, and it has received a lot of positive feedback from its consumers in over 23 African nations.

They provide qualitative fieldwork, quantitative research, and data collecting services. For more information about the firm, please visit their website at, call them at +254 780 20 80 20, or pay them a visit at Kileleshwa Nairobi, Kenya.

Africa’s Research Solution

Probably one of Kenya’s oldest data companies. As of 2022, they have been in business for almost 26 years. The company is acclaimed throughout Kenya for its excellent data collecting, data processing, and reporting findings.

For enterprises, NGOs, governments, and other organizations, specialize in the inventory, gathering, and analyzing of primary research data. Their offices are at Whitefield Place in Westlands Nairobi, Kenya, or you can reach them at 020 4445082.

Sagaci Research

In Kenya, but across Africa, Sagaci Research is the premier market research firm. They’ve been in the game for over a decade, so you can trust them as a business owner or organization to help you grow your firm successfully.

Computers and people double-check their data to verify that the information gathered and analyzed is accurate. They’ve collaborated with over 500 companies, including Coca-Cola and KFC. You may contact them by email at [email protected], phone at +254 20 440 0451, or visit them in Kilimani, Nairobi.

KASI Insights

Kasi Insight is one of Kenya’s leading research businesses. They are the kind of organization eager to go out on the ground and engage with people, analyze the surroundings, and turn accurate data into credible ideas.

They also provide a self-service platform where individuals or enterprises may harness consumer data at scale to uncover lucrative business ideas early on.KASI Insight may be reached by email at [email protected], phone at +254 725 058853, or in person at Jamhuri Crescent off Kabranet Road in Nairobi, Kenya.

Tabison research

Tabison Research has been helping the growth of numerous businesses in the nation for some years now, thanks to the precise findings they have proven in the data.Retail Audit, Customer Satisfaction, Product Development and Innovation, Job Evaluation, Employee Satisfaction, Feasibility Studies, and Baseline Surveys are just a few of Tabison’s services.

To learn more about what Tabison Research has to offer, contact them at +254707586214, [email protected], or visit their website at

Why is marketing research valuable to you as a person or a business?

Marketing Research may be conducted by a variety of companies, industries, or even individuals for various purposes.

The aim is to get data to enable them to develop a sustainable environment for their businesses, find business loopholes, and devise a better solution for reaching their targeted objectives. Here are some reasons why you should do marketing research:

  • To have a deeper understanding of your customers’ expectations
  • To better understand your competition and concentrate on areas where you are still falling behind
  • Before you introduce it into the market, you need to figure out what the market wants
  • To stay up with client expectations, upgrade current products/services or launch new products/services to replace those on the decrease
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