How To Pin And Unpin A Post On Facebook Page And Why You Should

Facebook Pages are business tools used by owners of various businesses and brands to manage the Facebook presence of their brands for marketing, Public Relations and sales purposes.

A Facebook page several features which enable a business owner to perfectly achieve their objectives.

One notable feature associated with a Facebook page is the pinning and unpinning of posts.

To pin a post on a Facebook page is the digital version of sticking an important note on your walls so as to always remember to take action.

So, a pinned post on a Facebook page appears as the very first post on the page no matter how many new posts are created and they last for as long as they are kept there.

In this article, we shall look at the steps involved in pinning and unpinning posts on a Facebook page.

How To Pin A Post On A Facebook Page

The following steps will guide you in pinning a post to your Facebook page.

  1. Go to your Facebook page (A page you own)
  2. Look for an existing post which needs to be seen more.
  3. Click on the three dots located on the top right side of the post on both mobile devices and PCs.
  4. Select ‘Pin to top’ from the popup menu.
  5. Your page may refresh and then you’ll see your post on top of the page.

How To Unpin A Post On A Facebook Page

Unpinning a post from your Facebook page is relatively easy and requires very few clicks. Follow the instructions below.

  1. Visit your Facebook page.
  2. Locate your pinned post at the top of the page.
  3. On your mobile device of PC, click on the three dots on the extreme right corner of the post.
  4. Select ‘Unpin from the top’
  5. Your post should be unpinned from the top of your page following the previous step.

Why You Need To Pin Posts To Your Facebook Page

When people visit a page on Facebook, it is either they have heard of it somewhere else or they saw a post from the page on their newsfeed.

Whichever reason is responsible for the visit, there is one thing that is being chased and that is ‘more information’.

So pinning a post to the top of your page provides visitors with a firsthand view of what is currently trending with your business.

It also enables you to promote an event to a large number of people since everyone who visits your page sees it first.

People cease this as a source of advertisement. You can make money from people and keep their business flyers pinned to the top of your page. This depends on the number of page views and visitors you get periodically.

Finally, as a businessman, you may actually be forgetful so pinning posts to your Facebook page may enable you to all very vital information and events that you need to attend to.


Pinning and unpinning a post on Facebook can only happen on Pages, groups and events. Your personal Facebook profile or timeline cannot be used for this purpose. Again, it is important for us to know that you can only pin one post at a time.

If you wish to pin a different post, you’d have to unpin the first one or replace it with the new one. Finally, since you can only pin one post at a time, make sure that you use that space wisely because when used well, you can reach lots of people. If you have any comments or suggestions regarding this post, you can share in the comment box or contact me directly.

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