Why SEO is important for your Business in 2018

Search Engine Optimization (“SEO”) is one of the most effective ways to market your business at the exact time customers are looking for a solution.

SEO includes multiple strategies like ranking on search engine results, business directories, location-specific website content and online reviews.

Every day in Ghana, thousands of customers are searching for businesses just like yours right in your neighbourhood. Make sure you’re being found when it matters most.

Why your Businesses needs SEO in Ghana

More and more people are turning to Google for answers

Recent Statistics have shown that:

  • 46% of all Google searches are local
  • 64% of local customers use search engines and directories as their main way to find local business
  • 78% of local mobile searches result in an offline purchase

Search marketing is highly targeted and timely

The top reasons for customers to search locally are to find a specific business or find a specific product or service. If they’re looking for a specific business, they’re probably looking for your address or contact information.

By using local search tactics, you can better position your business and promote what you have to offer to local customers when they’re looking for your type of business.

Mobile internet use is growing at a rapid pace

According to Google, 50% of consumers who conducted a search on their smartphone visited a store within a day. In fact, Google’s algorithm now prefers mobile-friendly websites and ads.

This means that missing out on SEO, can also lead to missing out on potential customers and in-store traffic.

88% of local consumers trust online business reviews.

Word of mouth is still the most popular way of recommending a local business and also still the most persuasive. With the growth of search engines, third-party reviews are seen in the same light as word of mouth.

More specifically, 88% of consumers say they trust online reviews as much as personal recommendations (Search Engine Land). Almost 9 in 10 consumers read online reviews to determine the quality of a local business, and 39% do so on a regular basis. Bottom line? The more 5 star reviews, the better.


Search is growing more than ever which means SEO is becoming more important. Now is the time to take advantage of search engine optimization and boost your business.

All local businesses, from jewellers and restaurants to dentists and attorneys, can improve their business and make more money through local SEO.

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