Top 10 Most Popular Smartphone Brands in Ghana
Do you remember the last time you didn’t see a smartphone in Ghana? There’s no way you would unless you live in the most rural area in the country and even that, I doubt that you’ve not seen a smartphone in a very long time.
According to a study conducted by the Ghana Statistical Service (GSS) and the National Communications Authority (NCA) in March 2020, out of a sample number of houses chosen at random from across the 16 regions of Ghana, over 46.1% were smartphone owners as compared to 12.8% of people using feature phones, a.k.a. “yam”. This shows that the number of people using smartphones in Ghana keeps increasing every year.
One reason why most people use smartphones is their relatively cheaper price as compared to other technological gadgets on the market like tablets, laptops, and desktop computers. Among these percentage of smartphone users, there are several brands that can be said to be the most popular smartphone brands in Ghana.
Therefore, this article is going to show you the top 10 most popular smartphone brands in Ghana. These smartphones were selected based on their popularity on social media, and by observations, we have made on the average Ghanaian smartphone user, thus, you can trust that these are exactly the top smartphone brands in Ghana.
Top 10 Most Popular Smartphone Brands in Ghana
Smartphones have taken over the world in the past few years and as time progresses the number of users just keeps increasing. In Ghana also, the number of people using smartphones is many and each of them has specific brands they use. In no particular order, below are the top 10 most popular smartphone brands in Ghana.
Samsung, although not established in Ghana, is one of the most popular smartphone brands in the country. We can never list popular smartphone brands in Ghana without mentioning Samsung after the devices they have made for us over the years.
The series of Samsung phones that made them popular in Ghana was the Galaxy S Series. This series dominated and is dominating the smartphones market in almost every part of Ghana. Apart from the Galaxy S series, they also have the Galaxy A, Galaxy J, and Galaxy Note series.
Among these series, the Galaxy S3, Galaxy S4, Galaxy S5, through to the Galaxy S6, and S7 Edges were among some of the popular brands. Now, the Samsung Z fold, Galaxy J, and Galaxy A series are also household names in Ghana.
On the global scale, Apple is one of (if not) the most popular smartphone brands in the world. Likewise, in Ghana Apple iPhones are one of the most popular smartphone brands not only in Accra but all the other parts of the country.
Since the first release of the iPhone 3G some years back, Apple has constantly lived up to expectations in the delivery of nice smartphones for their clientele. This is what has kept the brand on the lips of Ghanaians and among the most popular smartphone brands in the country.
The smartphones under this brand are the iPhone 3G, iPhone 4, iPhone 5, 5C, and 5S, iPhone 6, 6 Plus, 6S, and 6Splus, iPhone 7 and 7Plus, iPhone 8 and 8Plus, iPhone X, XR, XS, and XSMax, iPhone 11, 11 Pro, and 11 Pro Max, iPhone 12 Mini, 12, 12 Pro, and 12 Pro Max and the iPhone 13, 13 Pro, and 13 Pro Max.
If you ask 10 people in Ghana the first mobile phone (not a smartphone) they used, you will likely get more than 5 of them saying Nokia. Unlike some of the other smartphone brands on the list, Nokia started by manufacturing feature phones (“yam” phones) like the ever-famous Nokia 3310, Nokia X4, etc.
Through that, they were able to build their customer base in Ghana and once they started manufacturing their smartphones, their customers already knew what they were going to spend their money on. Some of the smartphones they have manufactured are the Nokia Lumia series, Nokia G50, Nokia XR20, Nokia 8, and Nokia X100.
TECNO Mobility is the official smartphone sponsor of English-based football club Manchester City and also one of the most popular smartphone brands in Ghana. Over the years, TECNO has kept on producing quality, affordable, and durable smartphones for Ghanaians and the world at large.
Due to the price tag on their smartphones and what they provide their customers, it is not a surprise that they have a huge share of the Ghanaian smartphone market. The popular smartphones series produced by TECNO include the TECNO Phantom Series, TECNO Camon series, TECNO Spark series, and the TECNO Pop series.
The name Infinix became popular on the Ghanaian market some few years ago after they began releasing affordable smartphones in Ghana. Owned by a Chinese company by the name Transsion Holdings, Infinix has been able to rise through the ranks to become one of the most popular smartphone brands in Ghana.
The Infinix Hot series, Infinix S series, Infinix Zero series, and the Infinix Note series are some of the main flagships that are available on the Ghanaian market. All these smartphones are not only affordable but also provide users with value for their money.
Whenever we mention affordable smartphones in Ghana, the first brand that comes to mind is iTel. It looks as if they make their smartphones specifically for the average Ghanaian and as such are among one of the most popular smartphone brands in the country.
It is fair to say that iTel smartphones are the most affordable smartphones in Ghana now. The iTel S17, P37, P37 Pro, A37, S16 Pro, A36, and a list of other devices are some of the smartphones that have been manufactured by iTel for their customers.
Huawei is the largest Chinese mobile phone manufacturing company in the world. Not only do they operate in China, but Huawei also has a massive clientele in Ghana which makes it a popular smartphone brand here.
They have over the years made some positive contributions to the Ghanaian mobile phone market by producing quality smartphones. Some of which include the Huawei Y5, Huawei Y6p, Huawei nova 7i, Huawei Y9a, Huawei P40 Pro, Huawei Y8p, etc.
Xiaomi just as the name suggests is a Chinese mobile phone manufacturing company that started in 2010, making it one of the youngest smartphone brands in the world. Nevertheless, Xiaomi has been able to gain a name for itself as one of the most popular smartphone brands in Ghana.
The Redmi Note 11 Pro, Redmi Note 10 Pro, Xiaomi Mi 10, Poco X3 Pro, Redmi Note 11T 5G, Redmi Note 11 Pro+ are some of the smartphones they have produced so far. All these devices have amazing features which are giving some of the big brands a competition.
TCL just like Infinix and Xiaomi is a Chinese company that produces smart devices for which smartphones are included. TCL despite having a massive market on the global scale is now finding its way in the Ghanaian market and makes it one of the popular smartphone brands in Ghana.
They have the TCL 20A 5G, TCL X20 SE, 20Y, TCL 20L+, TCL Pro 5G smartphones under the brand. Their smartphones are affordable and have some cool specs which makes them a good choice to go for.
LG is the last but not least popular smartphone brand in Ghana. LG has been there for over a decade now and has contributed its quota to the smartphone market in Ghana. Not only do they make smartphones, but they also provide laptops and other electronic gadgets.
Some of the LG smartphones on the market are LG V60 ThinQ 5G, LG G8X ThinQ, LG Velvet, LG V50 ThinQ, etc. Similar to some of the brands mentioned earlier, LG smartphones are affordable and when taken care of can last for a long time.
There are several smartphone brands in Ghana and this article has shown you the top 10 brands in Ghana. Read through each of them and feel free to write your concerns and contributions in the comments section below and I will check them through.
According to the Mobile Vendor Market Share in Ghana, Apple is the most used phone in Ghana followed by Samsung and Tecno with 23.36%, 20.75%, 17.19% market shares respectively.
Some of the phones classified as having good cameras are Google Pixel 6, Apple iPhone 13 Pro, Samsung Galaxy S21, Xiaomi Redmi Note 10 Pro, etc. There are some other phones which are not included but some of the Tecno, Infinix, and Nokia phones also have very good cameras.
The most expensive smartphone in the world is the Vertu Signature Cobra which sells at an estimated price of $310,000.