Top Digital Marketing Tools for Your Business in 2022

The growth of every business depends on several factors and one of them is marketing. Over the years, the forms of marketing for businesses have changed from the form where people had to walk to customers and market their products to them, to now sitting at home or anywhere for that matter and targeting their audience and prospective clients through digital marketing.

Every year, digital marketing operates differently from the previous year. Therefore, as a digital marketer, you must stay on top of your game by learning the new trends and most importantly knowing the right tools to use for your business.

For example, in 2020, most people spent time on their devices making it easier to target them but in 2021, things began to return to normal and the time spent on social media decreased. Without the right tools, it will be difficult for a digital marketer to spot this trend and use it to make their right social media strategy or plan.

To prevent you from making this same mistake in 2022, this article is going to recommend to you some of the top digital marketing tools for your business in 2022. Each of these tools performs a specific function that is relevant to the growth of your business.

Top Digital Marketing Tools for Your Business in 2022

Google Analytics

The only way you can track the performance of your Key Performance Indicators (KPIs) is by analyzing the performance of your campaigns and promos. You can never become a good digital marketer without using Google Analytics for your site.

Google Analytics provides a vast insight to help you grow your business. These insights give you a hint of how your campaigns are performing, how users engage with your website, and what you can do to improve the performance of your site for your users.

2021 proved to be a very unpredictable year for digital marketing as things did not turn out as expected. But with Google Analytics’ predictive analysis, you can gain some insights into the future. The predictive analysis is able to tell how well your campaign will perform based on all factors under consideration. Using Google Analytics in 2022 will help you with your digital marketing strategies and in the long run, help you grow your business.

HubSpot CRM

Customer relationship is one of the key things businesses need to factor in when running a digital marketing campaign. As the saying goes, a happy customer is a repeat customer, there is the need for businesses to make sure they treat their customers very well.

To enable you to do this in 2022, HubSpot Customer Relationship Management (CRM) is the best tool for you. HubSpot allows you to execute your digital marketing campaign to yield maximum results.

This tool helps you to find leads, engage and nurture these leads for them to give you a good result. HubSpot is one of the names on the lips of all the biggest digital marketers and if you want your business to grow, you need to have this tool in 2022.


Most digital marketing campaigns are run through social media platforms like Facebook, Instagram, and Twitter. Buffer is a tool that will help you effectively manage your business’s social media accounts from a single portal.

You can use Buffer to schedule social media posts in advance, check the analytics of your social media accounts, and manage different social media accounts from a single site without logging in to each of the accounts. This means, you can manage your Facebook, Twitter, and Instagram accounts without opening any of these apps.

The User Experience (UX) on Buffer provides first-time users with a smooth experience because of its simplistic nature. If you work with a team of other marketers, you can also add each of them to the Buffer portal to also manage the social media pages with ease.


The work of a digital marketer is not complete without designing amazing graphics which he/she will use to sell his/her products online. With that in mind, Canva is your go-to software for designing beautiful social media graphics or infographics which help to engage your audience and prospective customers.

Canva is a graphic design tool that is used to create social media graphics, presentations, posters, documents, logos, and other visual content. This tool contains several templates made by a team of graphic designers with several years of experience to help you create that great graphic for your digital marketing campaign.

Canva is free to use and comes also with other paid packages like the Canva Pro and Canva for Enterprises. One other feature is that all your designs are automatically saved so that you can always come back later and finish your design.


Email marketing is one of the most effective digital marketing techniques which when done properly, could bring you a good Return on Investment (ROI). With email marketing, you can get your message directly to your buyers in their respective emails.

MailChimp is one of the best email marketing tools to use for business in 2022. Using MailChimp, you can send out branded and professional emails to help drive traffic and sales for your business. For businesses that make newsletters to their customers, MailChimp is the right tool to use for that if you intend on driving more sales.


With several businesses like yours online competing for customers, the only way you can try and beat the competition is through Search Engine Optimization (SEO). SEMRush is an SEO tool that comes with several tools to help you ace your digital marketing campaign in 2022.

Some of the features in SEMRush include a tool to help you conduct keyword research, find potential backlink opportunities, SEO tracking, and conduct an SEO audit of your site to see your weak points. Also featured in the latest version are enhanced advertising, content marketing, and social media management tools.


Several other tools could not be mentioned in this article since the number of tools you can use for your digital marketing campaign is many. Nevertheless, the tools mentioned in this article once you have them should be sufficient for you to see positive results in your business.

To make sure you can use these tools well, you can take a week or two to familiarize yourself with these tools in order for you not to run into any trouble when using these tools. But if you come across any challenge you can always send it to the support team, and they will be on standby to assist you.

What is the next big thing in digital marketing?

Digital marketing is a gradually growing sector and most of the spending are on search, display, video, and email marketing. Therefore, any of these areas can be expected to be the next big thing in digital marketing.

What is trending in digital marketing?

There always trends in digital marketing as the industry is always growing. Therefore, there is not one specific trend in digital marketing. What might have been the trend yesterday may not be the trend today, and that is why you need to tools stated in this article.

Is digital marketing in demand in 2022?

Yes. Companies are always on the lookout for talented digital marketers to increase their sales and revenue.

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