When you first begin advertising, planning your Facebook ad budget may seem a little intimidating. What budget should you set aside for your initial advertisement? How can you tell whether your Facebook advertising costs have skyrocketed? How can you lower your advertising costs? Those are some of the questions that pops in mind. In this […]
It has never been more important to be your own boss and take control of your financial future than it is now in Ghana. With the country’s economy growing at an exponential rate, there are plenty of opportunities to make extra money from home that you might not have considered before. In this article, we […]
Affiliate marketing is one of the best ways to make money online. In fact, it’s also one of the most popular ways Ghanaians earn their living online. Although affiliate marketing can be hard work, in many cases you only need to spend an hour or two per day to make some serious money online through […]
Businesses across the board rely on their sales, and marketing teams to generate sales leads and close deals. Yet, for some marketers, investing in digital marketing strategies feels like a mountainous task that requires plenty of resources to work. Any strategy (digital or otherwise) worth its salt will require time, planning, and finances to work. So, you […]
We live in a world that involves technology in almost everything, if not everything. Businesses of all kinds, be it big or small, cannot even imagine reaching success without operating online. The online market has grown significantly over the last couple of years, and as such, it has become quite competitive. So it’s very important […]
The digital world has been advancing at a fast rate ever since the Covid-19 came into the system, and one might say that’s a good thing, or another might also oppose that it’s a bad thing. As a local businessman or woman, you’d realize that many people have taken their business to the digital world; […]
Do you know how to spot a fake review on Amazon? I guess not but, don’t worry because I am going to guide you on how you can spot a fake review on Amazon and any other e-commerce website in the world. One of the most frustrating things that could ever happen to you is […]
Chrome extension is a software that enables you to tailor Chrome functionalities to your preference. It gives you better browsing experience. Whether you are a writer or digital marketer, there is an extension for you to make you work more effectively. This article will talk about 10 Chrome extensions useful for digital marketers. Blog Outline […]
Email marketing involves the use of “emails” to reach out and connect to customers and prospective customers. As a small business, this is an aspect of your marketing you should take seriously. It starts from collecting emails of prospects, usually called ‘leads’ and sending them personalized contents in a bid to convert them to paying […]
Odds are you’ve heard about TikTok, even if it’s just as ‘that lip-syncing app’. To be fair the successor to Musical.ly has been growing by leaps and bounds and is now a full-fledged short video platform that is close to rivalling Snapchat or Instagram. On its own, that should already be a reason why your […]
One of the widely known and used websites in Ghana is Tonaton.com. It is the second-highest ranked site in Ghana where you can buy things from, just behind Jumia. As such, trading on Tonaton is one of the ideas every enterprising business person in Ghana should look out for. However, the idea of selling on […]
With the internet phenomenon becoming widely popular, E-commerce has become the biggest shareholder in the business world. In Ghana, there are few e-commerce sites that one could choose from as far as selling is concerned. One of such sites is Jumia. Unfortunately, due to the structure of Jumia, which is rather unlike its competitors – […]
Business needs clients, copywriters want to get their works seen by relevant agencies, bloggers look for more visitors to their daily articles. All of these can be achieved using two different strategies. As a business owner or a copywriter, there are two most powerful ways you can use to get your services, product or blog […]
The internet is fast growing and businesses are now shifting their operation from the brick and mortar operation to the click operation. Businesses are now comfortable operating online as compared to the traditional way of operation. With the invention of the internet, lots of businesses now do their operation through the internet without having physical […]
If you want to get more clients at your dental office, you need to embrace marketing. In as much as you provide quality services and your price is competitive, you need to attract new patients by marketing your dental office locally and far away. Here are tips that can help you to market your dental […]
Back when I started blogging, I always employed the best means to get people to read my posts. I wasn’t after big numbers then, just a mere 100 views per day would have been okay for me. But hey, I never got those numbers. This frustration of not getting enough views on my articles got […]
The practice of SEO is always in flux. What may be regarded as some of the best tactics and approaches fall out of favour within no time. Also, some new methods are always emerging and end up being key trends that site owners use to improve their SEO performance. For you to keep up, you […]
There are over 9 million Ghanaians on the internet and more than 4.5 million of these people are active on Social Media as at April 2017. At this point in business, not having an active social media presence is kind of like using a “boneshaker” for a business trip instead of the new air-conditioned buses […]
Search Engine Optimization (“SEO”) is one of the most effective ways to market your business at the exact time customers are looking for a solution. SEO includes multiple strategies like ranking on search engine results, business directories, location-specific website content and online reviews. Every day in Ghana, thousands of customers are searching for businesses just […]
